Plan

Decide what this month is for

Set the goal, who it is for and the result that counts, then hang the campaigns and ads that carry it out on that plan.

Spring planExample

For: Homeowners within 15 miles
Counts as a result: A booked job

Booked jobs so far26 / 40

Spring tune-up offer6 posts, 1 ad
Ask for reviews4 posts, 1 text
Water heater guide3 posts, 1 email

A winter plan for the example plumber: where the business stands, the next proof worth adding, a strategy gap, and a plan check noting two campaigns that still need a measurable brief. — ExampleA season's plan, with the plan check reading it as you write.

The same winter plan on a phone, with the navigation across the foot of the screen. — ExampleA season's plan, with the plan check reading it as you write.

What it does

Plans
Say what a period is for: the audience, the results to reach, and the campaigns that carry them out.
Campaigns
Each campaign carries one goal with its content and ads: a launch, a seasonal offer or a running series.
Ads
Plan paid campaigns beside the posts they amplify, and read results from a connected ad account.
Nothing changes on its own
Suggested ad changes wait for you. An ad account is only touched when you press apply.

All of your marketing, in one place