Marketing that survives contact with a real audience
Working notes on multi-platform content: what to change per platform, which metrics are worth ranking on, and how to write so an answer engine will quote you. Every article states its sources and the date it was last revised.
How to promote your product on Reddit without getting banned
Reddit judges your whole history, not one link. Participate more than you promote, read each subreddit's rules, disclose who you are, and skip shortcuts.
- Compliance
Do you have to label AI-generated images and video?
Realistic AI images and video generally need a label under EU law and on major platforms. Ordinary AI-drafted text mostly does not. Here is where the lines sit.
9 min readUpdated - Measurement
How to tell which social posts actually drove signups
Platform engagement cannot tell you which post produced a signup. A tracked link per post, a conversion event and one open question can, within limits.
8 min readUpdated - Measurement
Rank your marketing on outcomes, not engagement
Whatever metric you rank on is what your content learns to produce. Rank on engagement and you will get an engagement machine that sells nothing.
8 min readUpdated - Getting started
Which social platforms should you actually be on?
Two or three platforms chosen deliberately beat eight run on autopilot. Here is how to pick them, and how to tell when you picked wrong.
8 min readUpdated - Tailoring
How to tailor one post for every platform without sounding copy-pasted
The same text in eight boxes is eight compromises. Here is what to change per platform, what to never change, and how to keep the versions honest.
7 min readUpdated - Cadence
How often should you post on each platform?
Sane cadence ranges vary about thirtyfold across platforms, and on some of them the right answer is that no optimal frequency exists at all.
8 min readUpdated - Audience
How to market a software product to developers
Developers evaluate tools by reading, not by being sold to. Marketing that works on them looks like documentation, and the numbers back it.
9 min readUpdated - AI search
How to get your content cited by ChatGPT and AI search
Getting quoted by an answer engine is mostly a writing problem, not a technical one. Here are the levers that work, and the one everyone still wastes time on.
9 min readUpdated